Day or night, nonprofit organizations from Minnesota to Tasmania can now find out how to write better donation thank you letters, and see actual before-and-after samples, free, as online copywriting clinic hosted by US-based donor communications specialist Lisa Sargent goes 'live' on website SOFII.
Stafford Springs, CT (PRWEB) April 7, 2009 -- In a move to help nonprofit organizations worldwide, donor communications specialist Lisa Sargent recently teamed with The Showcase of Fundraising Innovation and Inspiration to host a free copywriting clinic on donation thank you letters for nonprofits--the results of which are now 'live' on SOFII's website as an online showcase of fully annotated, before-and-after thank you letter samples.
"Getting donation thank you letters right represents a huge opportunity for any nonprofit looking to improve donor retention rates," says Sargent. "And donor retention, or keeping your donors, isn't just an issue for charities. It's a growing, global concern for hospitals, universities, charities, foundations, everyone. Here in the U.S., for example, it's estimated that for every six new donors a nonprofit attracts, five current donors stop giving. And since donor loyalty means keeping your donors connected and giving, hopefully for a lifetime, then sending effective, engaging thank you letters is a critical part of that process."
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